Social Networking

Digital Transformation in Social Networking

Social networking companies have started adopting technologies like Generative AI, Machine Learning, BigData Analytics to understand the behaviour of the user. Social networks are steadily moving into the e-commerce space with increasingly powerful AI-based online shopping tools. These come in three broad categories: personalised recommendations; virtual assistants; and visual search.

Although social media platforms are currently coming under significant regulatory scrutiny for their ability to filter politically-targeted content responsibly, there has been less aggressive criticism to date of these platforms’ move to ecommerce. Virtual assistants, visual search apps, and recommendation engines will continue to make the shopping experience more efficient.

They have started investing heavily in Virtual Reality and Augmented Reality to provide the user a never before like experience.

Impressico has helped social media companies to provide such unique secure experiences to their customers.

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