Mobile App Marketing Trends 2021
With 3.2 billion smartphone users worldwide, it’s no surprise that the mobile app industry is worth billions of dollars. 21% of Millennials open apps at least 50 times a day. The average smartphone user has access to ten applications per day and 30 applications per month. No wonder the mobile app industry is projected to generate more than $935 billion in revenue by 2023.
Just building an app is not enough to be successful in this highly competitive industry. You also need to focus on marketing for mobile apps. This step will help you get in touch with your customers and let them know about your app. With so many apps being released every day, chances are your target audience will miss your app among so many options. So, follow the five best trends in mobile app marketing in 2021 to set yourself apart from the competition.
Mobile App Marketing Trends 2021
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Transparency about Security Practices
Suppose you use an application to hire a ghostwriter to do your work. What if your personal and billing information somehow leaked from the application and is sent to your professors? Privacy and security are the first things that users need before using the app. People want to know how your app collects and uses their data. They will only trust your app if you can make sure their data is safe. You can create a privacy policy to protect the data of your target audience.
Transparency in security practices can encourage your audience to trust you. Users are more likely to give you access to data if they know how you are using their data. Don’t use any complex models in your UX/UI. This will only distract your target audience.
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An Increase in Mobile App Revenue Streams
In-app purchases, or IAPs, are the largest source of revenue in the mobile app industry. During the Coronavirus lockdown, non-gaming apps reduce their marketing spends due to global uncertainty. During this time, people mainly bought essential items. After the lockdown period ended; however, revenue from non-gaming apps increased by 35%.
IAPs in gaming applications started growing earlier during the lockdown and even after that. Revenue from in-app game purchases on the Apple App Store and Google Play Store increased 51.3% and 30.2% respectively in 2019. Estimated in-app purchases for Android games alone were over $115 million.
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A More Critical Role of App Reviews and Ratings
You probably already know that ratings and reviews are important to your business. In the end, they add to your overall online reputation. Why is it even trending in 2021? This is because the mobile application industry is very saturated. There are many apps to choose from on the Google Play Store and Apple App Store. How does the app stand out from the rest? The answer is positive feedback and ratings.
Everyone is busy these days. No one has time to try out applications that are substandard or that don’t meet their needs. 5-star rating and positive feedback make your target audience confident when downloading and installing your app. In addition to 5-star reviews, be sure to respond to reviews in a timely manner.
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Massive Demand for App Add-ons
One of the most important examples of app add-ons is the connecting link in your Instagram bio. These links can direct your followers to content consisting of all of your top links. Application add-ons are applications that can work together with other applications. Using add-ons will help you add extra functionality to your app and better serve your customers’ problems.
Have you heard of WikiBot? This is a popular WhatsApp add-on and it returns Wikipedia summaries inside your WhatsApp conversations. Similarly, other examples of add-ons are Inbox When Ready, Equality Pro, and others.
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Implementation of Augmented Reality and Virtual Reality
The biggest example of the role VR and AR play in the mobile app industry is the introduction of Spark AR on Instagram and Facebook. Dior was the first brand to initiate this marketing movement. You can even run AR ads on Instagram thanks to Spark Ar. Even giant companies like Facebook and Sony have introduced their VR devices like the VR Play station. This app allows users to see places and services as real.
AR and VR have gained immense popularity among users because they help your app interact better with your customers. Implementing this technology will not only help you achieve better results for your business but also better understand the needs of your customers.
Bottom Line
From food to medicine, there is an app for every little thing that matters in our lives. Why not take this opportunity and design an app that suits the nature of your business? Tell your audience what your app is about and earn their trust by implementing the top five trends in mobile app marketing as outlined above.
