Why is Data Integration Important for Enterprise Success?
When companies are looking to maximize the use of their data, they need to think about the benefits data integration can provide to their businesses, in particular as more businesses are undergoing digital change.
Since companies have been embracing the increasing use of digital tools to drive their operations, there’s also an increase in the volume of data they have to manage. Organizations across the world generate approximately 2.5 trillion bytes of data every day. As digital tools become a larger part of the workplace fabric—especially with the rise of the cloud—companies are faced with the challenge of keeping up with the increased amount of data they’re generating. Businesses can use various applications and programmes that generate data that is usually stored separately, making it more difficult to use the information to enhance business processes. This is the point where data integration services are crucial.
Data integration services give businesses the ability to make use of the data they generate and make sure it’s free of duplication and errors. The growth of business applications and digital tools, along with the shift from on-premise to cloud storage, has made data integration vital for businesses in various ways.
One of the biggest advantages associated with data integration is its accessibility. Through integrating all their data into one place, it is easier for businesses to access and use it efficiently. Being able to access data more quickly is crucial to reaping the additional benefits of data integration. It also reduces the time and effort involved in having to put together data from various sources.
Data integration makes tracking easier. By combining all the data, companies have an improved overall understanding of where they are in their business. For instance, through data integration, businesses can determine how a potential customer is moving through the sales funnel and what actions they’re taking. Without data integration, information regarding a customer’s behavior may be restricted on the email marketing platform, user information database, and advertising platforms used by the company to acquire users.
Similar to tracking, data integration allows better reporting practices for companies. Instead of using multiple sources to collect and access information, it allows IT teams to simplify their reporting requirements as they can run reports and get the information they require from an integrated location. Data integration can also enhance the reporting process by offering the most comprehensive view of the entire software, apps, and systems.
In the end, data integration can be an extremely effective way of making information available to executives’ fingertips, helping them make more informed and intelligent decisions, increase their agility, and allow them to pinpoint areas for growth or success in ways that were not possible before.
Problems and risks associated with data integration
In light of the many benefits businesses can enjoy, organizations must be aware of common problems that may be encountered, such as importing data, exporting data, or the lack of automation. It is a given that data integration can be beneficial if the data is accurate and complete. Incorrect data due to missing fields or inputs that are incorrect can be a major hindrance to the operations of a business.
For example, customer success teams may be unable to improve the customer experience when the information about customer engagement from various sources isn’t consistent. In some ways, incorrect data is more damaging than having no data in the sense that inaccurate data could result in miscalculations or poor business decisions that hinder the company from improving its performance.
Making mistakes during the process of daya integration can be extremely difficult to correct or reconcile. Businesses concerned about handling integration must think about the advantages of automated tools that will ensure smooth transition.
Help from automated tools
Managing a data integration project isn’t something to be taken lightly due to the cost of working with data that is incomplete or data with mistakes. With a system that is packaged, MSPs and IT leaders can monitor data transition and assist with successful integrations as well as recovery of data when needed. Data integration tools can help you map the way between point A and point B in a precise manner and provide preventative tools that assist companies in ensuring that their data is integrated successfully.
Data loss during integration can be a major risk to companies who want to get the most value from their data. However, automation tools can create methods to make sure that data doesn’t get lost during the process, like publishing and subscribing models, which produce copies of data upon demand rather than sending original information. Staging areas allow for verified data to rest until it’s loaded. Additionally, certain data integration software may help companies create receipts that offer an opportunity to track the way data is utilized or moved so that you can ensure that data is not mistakenly deleted or altered.
There’s a significant distinction between the most common methods for data transition, which businesses should consider when they look for an integration software provider. Data integrations are typically handled using methods like the “ETL” (Extract, Transform, and Load) method. The process involves moving data from one database to a warehouse or other system, and allows for the information to be modified through the middle.
However, it is true that the “TEL” (transform, extract, and load) method is more efficient because it gives you an opportunity to alter or transform the data prior to it being transferred. Modifying data in between the processes of integration does not always produce the desired outcome and can lead to more issues when the data is loaded.
When companies are looking to make use of data to the fullest extent, they must be aware of the benefits that data integration could provide to their businesses, particularly as more companies are undergoing digital change. Although managing an enormous volume of data can be overwhelming, there’s lots of valuable information to be gained from the company’s data.
How Can Impressico Help?
The benefits of utilizing data integration within your company are numerous. From providing clear insights into the performance of your business and trends across all departments, to enhancing customer satisfaction, the introduction of data integration could enhance the effectiveness of your business.
At Impressico, our experienced team of professionals will assist you with installing the automated data integration software for your company while also taking care of your data issues simultaneously.
With our expertise, you can design an effective data architecture for your company, regardless of the type of data or format, source, or place of origin.
If you’re looking to incorporate data analytics within your company, you can seek advice and engage our experts. We’ll have your requirements taken care of!