How Does Mobile App Development Benefit A Small Business?
The majority of businesses today know that in order to stand out from the competition, they need to realize the benefits of mobile applications. A mobile-friendly site isn’t enough for making your startup look different. Applications targeted at your company are equally crucial since they can connect you to customers on the go.
In addition, these apps help customers and employees to interact with you on a daily basis. It was once a “branding exercise”, but these apps today are vital to the success of your company. As more entrepreneurs realize that the internet can have tremendous potential for start-ups. They’re aware that their company can benefit from mobile apps more than ever and apps can be extremely effective in establishing market authority.
An intuitive, well-designed and well-crafted app has numerous advantages. From allowing simple access to information, to making it easier to purchase online, the benefits of apps are innumerable. The secret to remaining relevant in today’s competitive business world involves mobile applications.
How Small Businesses Can See the Benefit of Mobile Apps
In the past, small businesses were unable to employ the services of an app developer due to an elaborate design process that involved a lot of time and money. But, recent advances in software development tools now let anyone create an app that is fully functional without the experience of complex programming languages. With the help of modern technology, today’s small companies are able to have apps designed specifically for their business without having to spend an enormous amount of money.
As social media continues to grow, people are becoming more open to companies. They’re engaging with them through the online world, even if they’re not necessarily loyal to an organization or frequent consumers of a particular product. Business owners and marketers are focusing on the user’s desire to engage by creating applications that are easy to use. In addition to being inspiring, informative, and simple to use, the apps have an effective call-to-action that convinces users to purchase, or at least spark their curiosity.
THE BENEFITS OF MOBILE APPS FOR BUSINESS
Contratiq.com has revealed in a recent study that it found that 62% modern businesses have already implemented apps or are considering creating an app for their brands, products and services. Of the 62 percent, 20% of them claim that the mobile apps they use are to be used for branding, whereas 30% have apps that earn significant revenue. 50% of them stated that their app for business is intended to attract and strengthen their customers.
Mobile applications aren’t designed exclusively for commerce and the benefits of mobile applications go beyond marketing for general purposes. A lot of them are used for other reasons for example, file uploads and booking systems vouchers, digital magazines newsletters, support streaming video and many more. All businesses need is a little imagination in order to create an app that their customers will love to use.
To ensure your business’s success (or at least a chance to achieve global recognition) it should be located where the customers can be found at any time throughout the day. Flurry.com claims that today’s customers are addicted to their smartphones. Your customers aren’t content to connect, but they also are looking to remain connected to the maximum extent possible. People are looking for entertainment regardless of where they are. It’s true that users use tablets and smartphones more frequently than the standard remote controls to watch television. This being said, it is crucial for startups to have a mobile application that facilitates this type of interaction.
Today, businesses are no longer able to survive by relying on technology like SMS and phone calls from customers. The more interaction you have, more chances you’ll engage customers and gain new customers. Apps can increase order size and efficiency in addition to boosting customer loyalty and engagement. But, it’s not enough to make an app and hope that it will draw customers who are eager to purchase. It’s equally important to set objectives with your mobile app developer and ensure that your app is relevant to the people who use it.
KEY ASPECTS TO CONSIDER WHEN DESIGNING AN APP FOR YOUR BUSINESS
If you are designing an app to represent your company, the key is to concentrate on resolving an issue. The most effective mobile apps for startups are ones that help solve an issue. By using your app, customers should be able do more in a short period of time, reduce waste, purchase or obtain information (efficient support for customers) with fewer efforts. As the developer you have the responsibility of creating app’s outline. It is your responsibility to decide what your app should look it. Collaborate with a skilled app developer, someone who is able to understand your perspective and assist in improving the design.
TYPES OF MOBILE APPS THAT CAN BENEFIT YOUR BUSINESS
The internet is brimming with applications of all sorts. If you are a small-scale business owner, what should you do to make your app stands apart from the rest? You may want to begin by creating applications that have relevance to your customers’ base. If you’re able to ensure that they provide useful information to users who are on your side. But staying on the safe side does not mean you’re doing it. You need to figure out an approach to make your apps look interesting and unique. Here are some mobile apps that could aid:
Mobile customer loyalty programs
A loyalty program could aid in attracting lots of new customers. A mobile application targeted at your loyalty reward program allows customers to get access to your exclusive offers.
Mobile reminders and scheduling
If your company is one that provides services (exercise studio, beauty salon, fitness studio, etc.) you must create an app for mobile devices that allows customers to schedule appointments using their smartphones.
Mobile payment services enable small businesses to handle business transactions through smartphone or tablet (credit card swipes for payments). This will save customers a lot of time because they don’t need to utilize the customized payment system any longer.
Mobile collaboration & communication
Communication and connectivity both are crucial to the success of your company. Platforms for communication such as Slack enhance collaboration and reduce communication through email. The application allows your customers to remain connected at all times in addition to it allows collaboration and prioritization of tasks. Slack allows users to join and share information as well as documents while on the move.
Mobile customer service
The company you run, no matter the size of it, must have a mobile app that will help customers find answers to their queries. To keep your reputation intact for your business, you must have an app for customer service which can answer questions within hours. Zendesk for instance is an excellent mobile app designed to assist customers with support issues.
The revenue generated through mobile applications is astonishing. If you’re an owner of a small-sized business it is important to acknowledge this fact. In the next few years, the number of business-related apps downloaded could increase up to 23%, thereby surpassing the $182 billion mark by the year 2022. B2C companies are starting to recognize how mobile-based apps have become essential. They simplify the experience of customers from browsing websites to looking for a product all the way to payment.
Do you wish to stand out? Do you wish to attract attention, entice visitors and convert them into clients? Yes, you can. Let Impressico Business Solutions help you create the perfect mobile app development for your company. Our skilled team of app developers will help you turn your dream into reality, thereby highlighting the potential of your business and increasing your revenue.